Map Policy 2026

ERHCO Inc: MAP Policy Retailer Agreement for

Django & Juliette and Ziera

Effective Date: January 5, 2026

Purpose

ERHCo Inc enforces a Minimum Advertised Price (MAP) Policy across all public U.S. advertising channels to maintain consistent pricing, support authorized sellers and protect brand value of Django & Juliette and Ziera.

1. MAP Requirements

• Retailers must not advertise any Django & Juliette and Ziera product below the MAP price listed (provided each season)
• Applies to all public-facing advertising:
• Website product pages
• Google Shopping / Meta ads
• Email campaigns
• Social media posts
• Marketplace listings
• Print/Radio/Media Advertising

(In-store selling price may differ as long as it is not advertised.)

2. What Counts as a MAP Violation

• Displaying or promoting Django and Juliette and Ziera branded products at any price below MAP.
• Strike-through pricing or “was / now” pricing that shows a price below MAP.
• Language suggesting lower pricing such as:
  “Add to cart for price”  “Call for discount”  “See price at checkout”  or  “Hidden price.”
• Auto-applied or publicly visible promotions that reduce displayed price below MAP.
• Bundles, BOGO, or gift promotions that effectively lower the displayed value.

3. What Is Allowed

• In-store discretionary pricing (not publicly advertised).
• Storewide sales if Django & Juliette and Ziera products are advertised as excluded.
• Private coupon codes not visible on product pages.
• Loyalty rewards that do not change the displayed product price.
• Discounting of product after released from MAP

4. Compliance & Enforcement

ERHCo Inc enforces MAP consistently across all U.S. retailers.

1st Violation: Notice issued — correction required within 48 hours
2nd Violation: 30-day shipment suspension
3rd Violation: Account suspension; removal from authorized retailer list

5. Marketplace Policy

Selling on Amazon, eBay, Walmart, or other marketplaces requires written authorization.
Unauthorized marketplace activity or MAP violations may result in immediate account suspension.

6. Policy Notes

• MAP Policy is unilateral and non-negotiable.
• MAP may be updated at any time with 14-day notice.
• Retailers are responsible for compliance across agencies, automated pricing tools, and affiliated storefronts.